Communication is the essence of modern businesses operating in the globalised environment. However, it can be at times challenging to fill the communication gaps. In the present time, when people are dominated by instant gratification, they expect businesses to provide instant support, real-time updates and seamless engagement. WhatsApp bulk messages have revolutionised the way business interacts with their audience. It provides a direct, personalised and effective way to communicate with an audience at scale. It is beneficial for businesses in many ways:
Announcing Business Promotions and Discounts
Promotions and discounts are used by all kinds of businesses to capture customers’ attention. WhatsApp bulk messages are an easy and cost-effective way to share business promotions and discounts with customers. Unlike conventional Bulk SMS, WhatsApp allow businesses to share multimedia-rich updates, such as images, videos, and links. It helps in creating visually appealing promotional messages to get the attention of customers.
Sharing Event Updates and Invitations
Whether you are launching a product, beginning a webinar or starting an in-store event, WhatsApp bulk messages are an efficient way to keep your audience informed. Unlike conventional invites, WhatsApp allows businesses to share interactive content like calendar links, RSVP buttons, and directions to the event location. They can also send personalised greetings and reminders can also enhance engagement, making recipients feel valued.
Sending Appointment Reminders
Missed appointments can make customers feel frustrated as well as distort the reputation of a business. WhatsApp bulk messaging provides a convenient way to send timely reminders, ensuring customers stay on track with their commitments.
Collecting Customer Feedback and Surveys
Feedback is an invaluable tool for improving any business. It provides valuable insights and helps businesses to understand customer preferences. WhatsApp bulk messages make it easy to reach a large audience and gather insights through quick surveys and feedback forms.
Providing Alerts and Notifications
WhatsApp bulk messages are an ideal tool for sending alerts and notifications to customers in real time. It allows businesses to easily inform customers regarding order updates, shipping details, billing reminders, and more. It enhances customer interaction by making it easy, quick and two-way communication. The ability to personalise messages helps in elevating customer experience, which makes it a better alternative to traditional bulk SMS software.
Best Practices for Sending Bulk WhatsApp Messages
WhatsApp bulk messaging is a great way to keep your customers informed as well as engage with them. However, one needs to be careful when sending bulk messages as WhatsApp has strict guidelines in place to prevent spam and protect user experience. Here are some tips
1. Use WhatsApp Business or Business API
A WhatsApp Business Account (or API access) provides a verified sender identity, so people can trust your messages. It also provides other features like message templates and automation tools that take your business messaging to the next level.
2. Do Not Use Spammy Tactics
Avoid sending shady or misleading content to your customers. It can make your content get reported. For instance, don’t use words like,
“Limited-time offer! Click now!”
“Claim your loan here!”
The better approach is to send authentic and helpful messages based on customers’ interests or past interactions.
3. Increase gradually
Start sending in small batches and increase gradually. For instance, you can follow in this manner
Day 1–3: Send messages to 20 users per day
Day 4–7: Increase to 50–100/day
Week 2+ 300–500/day
If you suddenly send bulk messages, it can seem suspicious to WhatsApp’s algorithm.
4. Customise Your Messages
Generic messages are often considered spam and reported by people. It is good practice to customise your message, such as
“Hi Ben, noticed you viewed our eco-bag — want a discount code?”
5. Choose a Reliable WhatsApp Bulk Sender Tool
Look for reliable systems like Send App that simulate human behaviour. It can automate large campaigns with personalised messages, offer analytics, and ensure compliance, protecting your account from bans, unlike risky free tools. WhatsApp API pricing may vary from one provider to another. Compare different providers to choose a reliable and affordable service.
6. Always Get Consent
One must always get consent before sending the messages. WhatsApp messages should only be sent to users who have opted for it through any method, such as a website form, lead magnet, or checkbox during checkout. Make sure to include an opt-out line in it, such as
“Reply STOP to unsubscribe anytime.”
By embracing these WhatsApp bulk messaging practices, businesses can improve communication and elevate their customer experiences. This, in turn, helps in building meaningful connections and driving growth.
